+20% Conversions with Higher Impression Share

Client Overview

Industry: eCommerce (Lighting Products)
Goal: The objective was to increase purchase volume while maintaining an efficient cost structure and stable return on ad spend (ROAS).

Challenge

The account needed to expand conversion volume without sacrificing advertising efficiency.                                                                      Scaling campaigns often results in higher acquisition costs and lower ROAS, so growth had to come from structural optimization rather than aggressive bid increases.               

Strategy

The optimization focused on improving signal quality and reallocating budget toward the most efficient segments.

Key actions implemented:

• Budget reallocated toward highest converting campaigns
• Improved asset group signal quality
• Removed low-efficiency segments
• Aligned bidding signals with real purchase data
• Fixed conversion tracking inconsistencies

Slide-1_Thumbnail (Executive View)
Slide-2_Proof
Slide-3_What Changed
Slide-4_Why It Worked