+20% Conversions While Improving ROAS

Client Overview

Industry: eCommerce (Lighting Products)
Goal: The objective was to scale purchase volume through Google Ads while maintaining an efficient cost structure and stable ROAS.

Challenge

  • Scaling campaigns often leads to declining efficiency and rising acquisition costs.
  • The objective was to increase conversion volume without sacrificing return on ad spend.

Strategy

The optimization focused on structural improvements and capital efficiency instead of aggressive bidding.

Key actions taken:

• Re-segmentation of Performance Max campaigns by product performance tiers
• Increased budget allocation to high-converting SKUs
• Reduced exposure for low-efficiency products
• Improved Smart Bidding signal quality
• Tightened revenue tracking validation

Slide-1_Thumbnail (Executive View)
Slide-2_Proof
Slide-3_What Changed
Slide-4_Why It Worked