Lighting e-commerce - ROAS ↑ While Scaling Spend
Client Overview
Industry: eCommerce (Lighting Products)
Goal: Scale revenue through Google Ads while maintaining strong return on ad spend (ROAS).
Challenge
The account needed to increase revenue while maintaining efficiency. Scaling ad spend often reduces performance, so the objective was controlled growth without degrading ROAS.
Strategy
A structured optimization framework was implemented including:
• Campaign rebuild based on product performance tiers
• Feed optimization for better query matching
• Budget concentration on high-ROAS products
• Brand traffic protection
• Conversion value tracking validation
