Rebuilt full-funnel structure and reduced leads acquisition cost by 64% within 30 days
Client Overview
Lead generation campaigns were running on Facebook Ads, but acquisition costs were high and growth had stalled.
The account required structural optimization to improve efficiency and scalability.
Challenge
• Cost per lead reached $454
• High audience fatigue (frequency 4.84)
• No funnel segmentation
• Budget wasted on mixed-intent traffic
Strategy
The campaign structure was rebuilt using a full-funnel framework and improved audience targeting.
Results in 30 Days
• CPL reduced 64% ($454 → $160)
• Link clicks increased 22.9%
• Lower CPM and improved campaign efficiency
